9/1/2023 0 Comments Workout anytime logo![]() It is also available to select Medicare Advantage Plus members. The Active&Fit Direct program is available to all Commercial members. Participating gyms may include Gold’s Gym, Curves, Anytime Fitness, and more. When Kaiser Permanente members sign up for an Active&Fit Direct gym membership, they can visit any of the 11,000 participating fitness centers in the nationwide Active&Fit Direct network. Get access to more than 11,000 gyms with one membership. The lavender color is well-balanced with monochrome: white serves as the background, while the text is painted black.With the ChooseHealthy® program*, you also have access to contracted fitness centers in the Active&Fit Direct network. This choice is not random, as it reflects the high prestige of the wellness centers: the best establishments in the network are awarded the Club Purple status, which only 20% of fitness centers possess. The base color of the Anytime Fitness emblem is purple. Then, it took on a standard form with a diagonally cut crossbar. The capital “A” stands out: initially, it looked like the fourth letter of the Greek alphabet – delta. The updated Nulshock Bold is also used, with minor modifications. These include fonts reminiscent of F37 Moon by F37 Foundry and Laserian by Iconian Fonts, which had a thin crossing line running horizontally through each letter in the row. The logo base consists of two similar-style typefaces. However, the fitness center network’s name hasn’t become less dynamic: the energy is embedded in the glyphs and the running person’s figure. A wormlike font, similar to NASA’s, has been replaced by another – less sinuous but still with rounded corners.Īnother important detail: the two-level inscription is no longer crossed by white lines that indicate motion and speed. The text part of the emblem has also changed significantly. The oval head has transformed into a round one, and the body has become much bulkier. Therefore, the human figure is no longer skinny – it is strong and dense, reflecting the toned muscles of the arms and legs. 2021 – todayĭesigners updated the Anytime Fitness logo by thickening the lines. The inscription occupies two rows and is aligned on both sides – right and left. The letters are bold, curved, and wormlike, implying the body’s increased flexibility. Behind it is the fitness club’s name, executed in a custom font. For contrast, the drawing is colored purple. The lines have both thickening and sharp ends to resemble the upper and lower limbs as closely as possible. ![]() All the details of the emblem are arranged disproportionately (in different planes), thus vividly conveying the dynamics as if the person is in motion and truly performing some exercises. They form the arms, legs, body, and head of an athlete. The Anytime Fitness logo of this period consists of a slim figure with four elements. The headquarters is located in Woodbury, Minnesota. The first establishment appeared in 2002 and has since grown into a large-scale franchise with centers in the USA and abroad. This determination is depicted in the unique symbol, complemented by text.Īnytime Fitness is a network of fitness clubs that provide their services 24 hours a day and operate year-round. The key concept of the emblem is to give it your all, build up your body, and achieve the desired result, to which one must strive persistently. The figure is stylized and can represent anything – from running on rough terrain to working out on a treadmill. ![]() Thus, Chuck Runyon, Dave Mortensen, and Jeff Klinger became the pioneers of an innovative approach to recreational sports activities.Īll buildings within the network have always displayed an original emblem in the form of a starting or running person. In the early 2000s, the entrepreneurs devised their own fitness concept and decided to implement it in a new establishment. They later joined forces and purchased the Southview Athletic Club, which they managed for seven years. The future founders of the Anytime Fitness network met in the 1990s when they were still working as trainers and instructors at a sports center in St. ![]()
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